Seasonal Fashion Merchandising



Introduction
Seasonal merchandising refers to the process of merchandising that is the management of products and stocks according to the seasonal trends or fashions prevailing in the market. Seasonal merchandising is fast becoming the mantra in the Indian retail scenario.
Seasonal merchandising has its own benefits as well as limitations.

The following points analyze the concept as a whole:

Accurate forecasting
In order to generate more sales through seasonal forecasting, it is necessary to be able to forecast the market trends accurately. You should have a fair idea of what is in demand in the international market and in other markets in your country. A trend might be very popular in one country, but it might not have the potential to dominate the national market. You should have the ability to determine which trend is just a passing fad and which one is likely to become popular and manage your stocks accordingly. A wrong forecast can lead your firm to great troubles.

Timeliness
Timeliness is the key to successful seasonal merchandising. While deciding to stock a particular product, you should ensure that you are not bringing in a trend earlier than its time. At the same time, you also need to ensure that you are not stocking an outdated item. You have an added advantage over other retailers if you are able to spot a trend and be the first to stock it in your store.

Customer base
While undertaking seasonal merchandising, you should have a fair idea of what customers each type of seasonal product would attract. Sometimes, products that are in fashion may attract only a specific class of customers, while some other products might attract a large number of customers. This gives an idea of how much of the product should be stocked and situations like overstocking and understocking can be avoided.

Managing risks
You should have well-planned strategies for risk management in order to make seasonal merchandising successful. In case overstocking happens, you should take into account ways for stock clearance, discounts and exploring other potential markets. Some retailers have well-defined sections such as core products and seasonal products. Core products are the basic or classic products offered by the retailer, while seasonal products are those that are currently in fashion.

How To Choose The Perfect Diamond For A Ring

By David Fishman

On the market today you don't see many different styles of jewelry it seems there are hardly any new ideas out there on the market. Jewelry is something almost every woman adores. There are so many different types of metal that is used to make jewelry, platinum, gold, silver and titanium. Jewelry is suppose to last a long time so what many manufactures do is they use stronger metals in the jewelry like titanium. Diamonds will go with any type of jewelry, it can be used in earrings, rings, necklaces and bracelets, it can also be used with other precious stones, but the most use of the diamond is in engagement rings.

The weight of a diamond is measured in carats. One carat is equal to two hundred milligrams of weight. In today's world if the diamond is over one carat in size it will usually come with a certificate from the laboratory specifying the inclusions, color and size. Carat is the diamond industry standard, it is a unit of weight to measure diamonds. The carat itself is made of one hundred particular parts called points.

The best cut will display the diamond’s brilliance to the best effect. When looking at a stone you need to look from the top down, this way you can see all of the facets and you need to check to see if you can see any inclusions in the diamond. Another name for a teardrop diamond is known as pear and the emerald cut is an octagonal shape which is oblong, the marquise diamond is an oval and it has points at the end. However, the pavilion can be cut with 4, 6, or 8 pavilion main facets. There are so many different types of cuts, there is the round, square, pear and cushion. When a diamond is cut it is cut for brilliance and to let the light reflect off of the facets.

There are many shapes of stones, but the one shape that is most sought after is the round diamond, it has the greatest reflective power and brilliance. The brilliance is determined by the ability of the diamond to reflect light.

The transparent white colorless diamond is most popular variety, but diamond also occurs in colors. When color is prominent it is called a fancy diamond. There are many different factors that will create color in a diamond. One of those factors is carbon spots in the diamond itself which will through off the color.

You could use any diamond ring that you like to give for an anniversary present. The solitaire is another ring that people like to give as an anniversary present. Most people notice the engagement ring and not the wedding band. That’s why most women will want a nice round diamond of at least 1 carat in size. It is usually the engagement ring that is admired, not her wedding ring. And the setting of the diamond solitaire is there really just to hold the diamond.

Platinum is fast becoming the favorite choice in diamond settings and bands. When platinum is used for jewelry it is sometimes used for its strength and high shine and the ability to resist scratching. Platinum is geared toward a more modern look, whereas gold is traditionally beautiful.